Jammu, 25 August 2026 — Jammu Motor Vehicles LLP, the authorized dealer of Mahindra & Mahindra, has launched the highly anticipated BE 6 SPORTEQ, a revolutionary electric SUV. This event took place at their showroom located on B C Road, Rehari, Jammu, officiated by Sh Arvind Gupta Ji, Hon’ble Member of Legislative Assembly of UT of Jammu & Kashmir. The launch promises to reshape customer experiences with a focus on sport, technology, and electric performance.
The BE 6 SPORTEQ series encompasses a comprehensive range of electric vehicles that elevate the benchmark for electric SUVs in India. The SUV aims to combine sporty aesthetics with advanced tech features, a goal articulated by Mr Vineet Aggarwal, Managing Partner of Jammu Motor Vehicles LLP. He noted that the BE 6 has garnered immense popularity since its launch, representing Mahindra’s commitment to innovative electric mobility.
Among the highlights, the BE 6 SPORTEQ integrates revolutionary features like Battery as a Service (BaaS), enabling owners to manage costs efficiently, starting at ₹ 11.45 Lakh. The digital cockpit, complemented by the all-new TEQ Suites powered by Google Gemini, enhances connectivity and user experience for a more intuitive drive.
Speaking of design, the BE 6 SPORTEQ offers a choice between the luxurious Launch Edition with Racing Tan leatherette interiors and the sporty Formula E Freedom Edition, which features a race-inspired cockpit. The distinctive Graphite Storm color stands out, reflecting Mahindra’s innovative journey in electric performance.
Underlining its commitment to existing customers, Mahindra announced that software updates for new features will be available starting January 2027 for existing BE 6, XEV 9e, and XEV 9S owners. These updates ensure that customers benefit from the latest technology and enhancements long after their initial purchase.
Electric mobility in India is witnessing substantial growth, and Mahindra is leading the charge with its revolutionary BE 6 SPORTEQ. The company’s focus on sustainability aligns with governmental efforts to encourage green technology in the automotive sector. The SUV comes in 12 vibrant colors and multiple variants including ONE, TWO, THREE, and the special FE models, broadening customer choice.
Pricing details indicate that the BE 6 SPORTEQ is an attractive option in the electric SUV market. With base models starting at ₹ 11.45 Lakh and additional variants offering features at competitive prices, the SUV caters to a diverse clientele.
Furthermore, Jammu Motor Vehicles LLP’s extensive reach across Jammu province enhances accessibility to Mahindra’s innovative range of vehicles. Multiple showrooms provide diverse options, from luxury SUVs to commercial vehicles, creating a robust support system for customers.
Mr Vineet Aggarwal emphasized the dealership’s commitment to customer satisfaction, stating that their aim is to deliver unparalleled service. He outlined plans for further expansion and improved facilities to support Mahindra’s evolving electric vehicle strategy.
Chief Guest Sh Arvind Gupta Ji praised the launch, noting it as a pivotal moment for both Mahindra and the local automobile landscape. He remarked, “The BE 6 SPORTEQ is a testament to India’s dedication to sustainable mobility. This innovative vehicle embodies the spirit of progress and responsibility towards a cleaner environment.”
As the launch ceremony concluded, Mr Nitin Aggarwal also expressed gratitude to the attendees, vowing that Jammu Motor Mahindra will continue to lead the forefront of electric vehicle implementation while focusing on customer-centric initiatives.
In summary, the launch of the Mahindra BE 6 SPORTEQ not only highlights the latest advancements in electric vehicle technology but also reinforces Mahindra’s commitment to excellence in the automotive industry. As deliveries begin on the auspicious occasion of Onam on August 26, 2026, the BE 6 SPORTEQ is poised to make its mark in the electric SUV landscape.
