Kishtwar, 15-06-2025
The District Administration Kishtwar today launched the 15-day Mega IEC Campaign under the Dharti Aaba Janjatiya Gramin Utkarsh Abhiyan, marking a significant step towards the holistic empowerment of tribal communities in the region.
The campaign was inaugurated at Panchayat Kwar, Tanji, Block Nagseni, with a grand Awareness and Benefit Saturation Camp.
The campaign is part of a UT-wide initiative aimed at saturating tribal areas with government welfare schemes and services and is being implemented across 19 Gram Panchayats in the district.
The launch event witnessed enthusiastic participation from the tribal community and saw the presence of DDC Member Nagseni, Sh. Faisal Hussain, as Chief Guest, alongside BDO Nagseni Sh. Abhilash Sharma (JKAS), AD Handicrafts Sh. Pardeep Shan (JKAS), Naib Tehsildar, and other senior officers from key departments.
A wide range of activities and services were conducted on the spot to ensure immediate and meaningful benefits to tribal beneficiaries.
These included the issuance of essential documents such as Aadhaar Cards, PMJAY Golden Health Cards, Domicile Certificates, and Caste Certificates.
Awareness stalls were set up by 17 line departments, covering over 25 government schemes/interventions.
Health and wellness outreach by the Ayush and Health Departments focused on communicable and non-communicable diseases, including awareness on sickle cell disease.
Nutrition awareness campaigns were led by ICDS under the Poshan Abhiyan, emphasizing good nutritional practices for infants, children, adolescents, and women.
Water quality testing was conducted by the Jal Shakti Department in tribal habitations.
Social Welfare Department initiatives included the distribution of baby kits and notebooks and the promotion of schemes like Beti Bachao Beti Padhao, Ladli Beti, Marriage Assistance, and pensions for senior citizens and persons with disabilities.
Skill development awareness by the Handicrafts Department included pottery, crafts, and knitting demonstrations.
Anti-drug messaging included the distribution of notebooks with anti-substance abuse messages and Nasha Mukt Abhiyan pamphlets.
Additionally, special Dharti Aaba Janjatiya Gramin Utkarsh Abhiyan Entitlement Cards were distributed to tribal beneficiaries as part of the effort to streamline scheme access.
During the event, officials held interactive sessions with community members to discuss the objectives of the campaign, conduct ground-truthing exercises, and identify gaps in service delivery.
The tribal residents expressed their gratitude and assured active participation throughout the campaign.
The District Administration is committed to bridging service delivery gaps and promoting inclusive development for tribal populations. With strong inter-departmental coordination and active community participation, it is expected to deliver tangible and lasting benefits to the district.
The District Administration has appealed to the tribal community to actively participate in the ongoing activities over the next two weeks and avail themselves of the maximum benefits from the welfare schemes being implemented.